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5 May 2016

What is keyword density in SEO?

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the whole web page.

Let’s Define Keyword Density…….

First I want to tell that Keyword Density is one of the very important term in SEO, and major impact on your search result.

Here I want to clear one thing more that every word is in your content is a keyword. Don’t confuse with your keyword that you target only.

We often care keyword density only for those keyword that we target. But it is not good we care all words.

Google treat every word as keyword, then how Google understand that this is your targeted keyword, and it is clear with the help of keyword density.

The keyword have more density is more important for Google.


If you want to target “childs football shirt” but the density is for “football shirt” is higher the “childs football shirt” then your ranking is always conflict for “childs football shirt”. You get top 9 position but it soon come back on second page. Because, Google get confuse about your targeted keyword.

Reason is… according to you “childs football shirt” is your keyword and you work on it but according to keyword density “football shirt” is targeted keyword for Google.

And same thing for all words that are in your content.

How much keyword density is good?

In reality it is very difficult to say that every SEO expert have their own opinion.

According to me 2% is very good and till 3% can be considered. So it is very good if your main keyword have 2% density.

What is the formula to get keyword density? 

 Keyword Density = (Nkr * Nwp / Tkn) * 100,


Nkr = how many times you repeated a specific keyword
Nwp = the number of words in the phrase
Tkn = total words in the analyzed text

I think it is confusing and also a hectic task. Here I help you with giving some online tool….. :)
Just copy and pest it in your browser and find keyword density easily.